Privacy Policy
At Arden Street, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.
1. Who We Are
Arden Street is a pet wellness brand providing science-backed eye care supplements. This website is operated Arden Street
2. Information We Collect
We may collect the following personal information when you interact with us:
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Personal Details: Name, email address, phone number, shipping/billing address.
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Payment Information: Processed securely through third-party payment gateways (we do not store your full card details).
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Order History & Product Preferences.
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Technical Data: IP address, browser type, time zone, location, device type, and browsing activity via cookies or analytics tools.
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Communications: Emails, customer service inquiries, and feedback.
3. How We Use Your Information
We use your data to:
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Process and fulfil your orders
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Communicate with you about your purchases, shipping, or service issues
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Respond to enquiries or support requests
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Send updates, promotions, and relevant marketing (only with your consent)
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Improve our website, services, and customer experience
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Ensure legal compliance and fraud prevention
4. Legal Basis for Processing (GDPR)
If you are in the UK or EU, we rely on the following lawful bases for processing your data:
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Consent – when you opt into marketing communications
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Contract – to fulfil purchases and deliver services
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Legal Obligation – where required by law
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Legitimate Interests – to improve services, respond to inquiries, and protect our platform
5. Cookies & Tracking Technologies
We use cookies and similar technologies to improve website functionality, analyse usage, and personalise content. You can manage cookie settings via your browser at any time.
6. Sharing Your Information
We do not sell or rent your personal data. We may share it with:
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Trusted third-party partners (e.g. payment processors, couriers, email platforms) strictly for service delivery
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Legal authorities if required by law, or to protect our rights and users
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Analytics and marketing providers (e.g., Google Analytics, Meta Pixel) for performance tracking and remarketing, under compliant terms
7. Data Retention
We retain your information only as long as necessary to fulfil the purposes outlined in this policy, including legal and accounting obligations.
8. Your Rights (UK/EU Residents)
You have the right to:
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Access the personal data we hold about you
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Request correction of inaccurate or incomplete data
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Request deletion of your data ("right to be forgotten")
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Object to or restrict processing in certain circumstances
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Withdraw consent at any time for marketing communications
To exercise your rights, please contact us at: info@ardenstreet.co.uk
9. Data Security
We implement strong technical and organisational safeguards to protect your information. However, no system is 100% secure, and we encourage you to use strong passwords and exercise caution when sharing information online.
10. Children’s Privacy
Our services are not intended for children under 16. We do not knowingly collect or process personal data from minors.
11. International Transfers
If you’re accessing our website from outside the UK, please note that your data may be transferred to and processed in countries with different data protection standards. We ensure appropriate safeguards are in place for international transfers.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal obligations. The latest version will always be available on this page with an updated effective date.
13. Contact Us
If you have any questions or concerns about this policy or your personal data, you can reach us at: